Mia Brand Swot Analysis

TANISHQ INTRODUCTION Tanishq has extended its portfolio with the dispatch of sub-brand Mia, a line of gems focused at working ladies. The line includes two particular structures headings †one in the cutting edge and another in the ethno contemporary space. Mia is intended for ladies in a hurry, who are occupied with different callings and have an entrenched embellishment gathering, tragically barring adornments. Fine adornments that working ladies purchase is for the most part for conventional events, and don't have a contribution for their day by day wear in the market. Tanishq is most appropriate to comprehend the requirements of these shoppers and has assembled a magnificently made, very much structured gems assortment, which will make them love to go to work. This assortment is high on structure remainder, light in weight, reasonable and well-suited for the present current lady. Mia has more than 100 structures estimated at Rs 5,999 onwards and the assortment is accessible over the 130 Tanishq outlets in more than 76 towns. The goal is to take gems wearing events past weddings and uncommon occasions. Kulhalli ,VP (retail, advertising and product) thinks focusing on the 5,000,000 working ladies is sufficient open door as expanding desire levels and the quantity of ladies entering the workforce will drive spending. The new sub-brand will likewise help open up another shopper age gathering, in an adornments advertise where main part of the deals is in the 30-60 age gathering. Structure PHILOSOPHY Mia Tanishq is a staggering scope of fine, urban-chic, reasonable gems beginning at Rs. 999 solely made for Working Women to guarantee that you're acknowledged in your work spot and causes you to make the most of your work life more than ever. In view of 2 structure bearings, Quest (no start and no closure †Infinity) and Blossom (Born to Blossom †Born to Shine †Floral), this assortment is really a champ at work. Genuinely catching the quintessence of the urban, free working ladies, Mia is motivated by the uniqueness of every single one of you and really extends force, certain ty and taste. SWOT ANALYSIS Strengths 1. It has a youthful and current methodology and plans are urban chic. 2. Reasonable value ranges are beginning from 5999 3. Promoting methodology is solid and persuades the crowd. 4. Market extension is acceptable, accessible at different outlets Weakness 1. Solid contenders 2. Gold Perception †Since gold is generally considered as a venture and the gold costs are unstable. 3. Gold purchasing is predominantly viewed as a custom for events like wedding and other significant capacities . Opportunities’ 1. Target crowd is the regular workers lady in India, around 5 million lady are working in India in Tier 1 and Tier 2 urban communities so it is an extraordinary chance. 2. With Globalization, part of chances in the universal market. 3. It is a sub brand of Tanishq the main jwellery creators , and has great piece of the pie in Indian jwellery industry. Dangers. 1. Extreme rivalry with other jwellery brands. 2. Neighborhood jwellery shops 3. Government guidelines 4. Hugeness on Gold.